Widely recognized as a co-inventor of overnight polling, Schoen was credited by The New York Times for “one of the most ambitious pollings of an electorate ever undertaken.”
Named “Pollster of the Year” by the American Association of Political Consultants for his work on President Bill Clinton’s 1996 reelection campaign, Schoen created and effectively communicated the message that turned around the President’s political fortunes between 1994 and 1996. As a result, he was profiled in Time magazine’s “Masters of the Message.”
Schoen has been Mike Bloomberg’s pollster and senior advisor for 20 years, helping him win three elections as New York City Mayor, working closely on his 2020 Presidential bid, and advancing political reforms through his Super PAC, Independence USA.
Schoen is the author of 15 books and is a regular contributor to The Wall Street Journal, Washington Post, NY Daily News, The Hill, Forbes, Fox News, and various other publications.
He graduated magna cum laude from Harvard, holds a degree from Harvard Law School, and has his doctorate in philosophy from Oxford University. He has lectured at the Institute of Politics at Harvard University John F. Kennedy School of Government, the Annenberg School for Communication at the University of Pennsylvania, and the School of International and Public Affairs at Columbia University.
As a senior strategist for former New York City Mayor Mike Bloomberg, Cooperman was a lead pollster for his 2020 presidential bid, developing the communications and paid media strategy for the campaign.
Cooperman helped the Democrats win control of Congress in 2018, as she led the polling for Bloomberg’s political action committee, Independence USA (IUSA); 21 of the 24 candidates backed by IUSA – including 15 women – won. Under Cooperman’s leadership, the firm predicted the electoral outcome in the target districts with 92 percent accuracy.
Cooperman has spent her career working to make advancements in some of the toughest progressive spaces. As a lead pollster for Everytown for Gun Safety, she has helped pass gun safety reforms and elect gun safety candidates across the country, most recently developing the organization’s messaging strategy for its successful bid to help Democrats take control of the Virginia state House and Senate in 2019.
Working with the Campaign for Tobacco-Free Kids, Cooperman developed the communications strategy for the effort to ban flavored e-cigarette products nationally; with Beyond Carbon, she worked to elect officials at the local, state and national level who support combating climate change. She has conducted dozens of focus groups for public health initiatives, specifically on passing initiatives to reduce sugar sweetened beverage consumption in cities across the country.
In the corporate arena, Cooperman has extensive experience helping businesses build their brands and deepen customer engagement. As a research partner to Margaritaville for a decade, she helped them grow from a regional chain of restaurants to a hospitality and lifestyle brand. She also has worked with Equinox, VICE Media, HBO, Apple, Snap, Major League Baseball, Walmart and Citizens Bank.
Cooperman was a frequent panelist on Hill.TV’s political opinion show, “What America’s Thinking,” and has contributed articles to Politico, The Hill, The Daily Beast, The Huffington Post, Rasmussen Reports and Real Clear Politics. She serves on the board of The George Washington University’s Graduate School of Political Management and graduated magna cum laude from The George Washington University.
Ken O’Brien is a Vice President with Schoen Cooperman Research. Ken is responsible for developing, managing, and executing a variety of quantitative and qualitative research methodologies, as well as data collection strategies. He has helped a range of political, corporate, and nonprofit clients lead winning campaigns, expand market share, and implement long-term strategic plans.
In recent years, Ken has managed strategic data analysis and development of long-term business and fan engagement strategies for Major League Baseball. His research has also supported branding, expansion, and investment strategies undertaken by Margaritaville Restaurants, Hotels, Casinos, Resorts, Vacation Club and Product.
Ken has also served as a Senior Data Strategist on former New York City Mayor Mike Bloomberg’s 2020 Presidential campaign and continues to conduct strategic research for Bloomberg’s political and philanthropic initiatives worldwide.
Ken holds a BA in Economics and Government from Georgetown University.