After building and leading one of the world’s most innovative technology companies, Mike Bloomberg has sought to create progressive change through politics and government service. At the outset of his New York City Mayoral and Presidential campaigns, he was viewed as an outsider and long-shot.
Bloomberg has never shied away from tough fights, and Schoen Cooperman Research has helped him take on long-shot mayoral and presidential bids, as well as some of our most intractable issues, especially gun violence and the threats of climate change.
Key to Schoen Cooperman Research’s long and valued partnership with the Bloomberg team has been our dedication to deeply examining issues and successfully determining the most effective ways to reach, engage, and persuade voters.
As Chief Pollster and Strategist for Bloomberg, Schoen Cooperman Research leads the research, messaging, and communications strategy for Bloomberg’s own elections, as well as for his efforts to help elect candidates, pass ballot initiatives, and tackle some of the toughest issues around the country at the local, state and federal levels.
Our polling identifies target campaigns based on their viability and we develop winning messaging strategies unique to each race.
Further, our state-of-the-art ad testing methods are instrumental to developing and refining effective TV ads, digital ads, and additional communications for each campaign.
We helped Bloomberg win three terms as New York City Mayor. Our research, strategy and predictive modeling was vital to Bloomberg’s wins, as we led what The New York Times called “one of the most ambitious pollings of an electorate ever undertaken.”
Schoen Cooperman Research’s work for Bloomberg’s Super PAC helped the Democrats win control of the U.S. House of Representatives in 2018. Our polling, messaging, and ad testing strategies were highly successful, as 21 of the 24 Democratic House Candidates supported by the Super PAC won.
As Bloomberg’s lead pollster during his 2020 presidential campaign, Schoen Cooperman Research was intimately involved in the campaign’s messaging, communications and advertising strategy from the onset. We helped raise awareness of Bloomberg’s experience as a businessman, elected official and philanthropist to voters across the country, informing the development and refinement of every ad that was part of Bloomberg’s historic $500+ million ad buy.
Our efforts helped catapult Bloomberg into second place in national polls within three months of announcing his candidacy.
We continue to help Bloomberg advance tremendous change on major issues like public health, gun safety, education, and climate change across the country.