In partnership with the Campaign for Tobacco-Free Kids, we spearheaded the effort to educate people about the e-cigarette epidemic among youth.
We worked to ban flavored e-cigarettes and vaping products nationally and in specific states and cities. Using our polling data, we developed a communications strategy to elevate the concern of youth usage, and increase awareness about the seriousness of e-cigarette consumption.
We have also held the role of chief strategists and pollsters for the efforts to reduce soda and sugary beverage consumption in San Francisco, Oakland, and Berkeley, CA through taxes.
We utilized polling and in-depth focus groups to develop successful messaging frames for different constituencies, targeting core supporters and swing voters. Our findings also informed testing and refining of TV and digital advertising.